Screenshot of Windows XP, showing the start menu, taskbar and the My Computer window. Microsoft ZDNet. If you want to take a walk round the shop of the future, a good place to start is a supermarket located in the Bicocca district of Milan, Italy. There, thanks to a blend of gaming technologies, Io. T and cloud computing, you can seamlessly interact with the products that interest you and make better buying choices. May 2. 6, 2. 01. 7. Raffaele Mastrolonardo in Innovation.